Media Relations for Police and Fire Services
Presented by: Ross Rice, On-Target Solutions Group
November 14 – 15, 2018, 8 AM – 4 PM.
14 hours (POST #10035-1118)
$249/ officer
$225/ if 3 or more from same agency
To view the course announcement, and to register, click here:
COURSE OVERALL LEARNING GOAL:
Police and Fire Chiefs/Sheriffs, Command Officers, or individuals assigned to Media Relations and PIO duties attending this 2-day, 14-hour program will develop the skills necessary to build a positive and professional public image of their agency. Program participants will gain practical experience in preparing for and delivery of departmental information at press conferences and media interviews at a variety of simulated “Breaking News Events” i.e. major crime events, fires/natural disasters, and terrorist acts.
SPECIFIC PERFORMANCE OBJECTIVES:
• Development of Media Policies
• Media Relations
• Pre-Planning Interviews
• Media Traps
• Challenges of Television News
• What is News?
• Crisis Communications
• Freedom of Information
• Social Media/Messages/Technology
• Rules of Pre-Trial Publicity
• What Reporters Want to Know in a Crisis
• Changing Details in a Crisis/Getting Out the Good News
• Importance of Knowing Your Media Market
• Holding Reporters Accountable
• Reacting to Web/Blog Comments
• Tips on Improving Media Relationships
• Future for PIO’s/Police Media Challenges